GOOD COMMS

Create a kinetic typographic composition that probes a social issue. Can exist digitally or in a physical space.

I thought about the ways communication can breakdown between people, societies, and cultures, or how it could be absent altogether. I established that a breakdown occurs due to a degradation/mismatch of rudimentary forms (letters, words, sentences, etc…), ambiguity in phenotypic expression (are we saying what we mean), and improper framework/context (what's at the crux of our communication).

"The Anti-Rules for Effective Communication" is a paradoxical outcome of form, colour, and context where the message received through a television is the antithesis.

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