Visual communication design is about understanding, channeling desire and establishing meaning. We desire change in ourselves and in the world. We not only desire to be heard, but to be deeply undertstood. Our stories and the things we produce create understanding. We desire to influence others, create impact, and sustain meaning.

I believe that at the core of good design you'll find good typography, considered spaces, form and smart colour. Good design is at the crux of desire vs necessity, wants vs needs. I'm passionate about cultivating a desire for good design through experimental and fundamental practices. I strive to create the kind of work that inspires others to be better designers.

If any of this resonated with you, your brand, a project, or an idea you have cooking, I want to hear from you.